About Us

About Us

TRAINETasia Focuses On Improving Your Company’s Sales Performance

TRAINETasia is a sales training and performance improvement company led by Shane Lee, a well-established sales trainer, strategist, coach, and speaker in the pharmaceutical industry. In 2009, Shane founded TRAINETasia, successfully building her reputation within the industry and accumulating over 15 years of experience in sales and marketing.

During her corporate career in 2003, she set a record for sales growth by transforming an area with approximately RM100,000 in sales into a RM3 million market within three years. In recognition of her consistent performance, she was awarded Salesperson of the Year at the multinational pharmaceutical company where she was employed. She was later promoted to training manager and subsequently headhunted for a regional training and development role, where she trained participants from countries including China, Korea, India, Singapore, Vietnam, Thailand, and Malaysia.

Her client portfolio includes Eisai, Novartis, Novo Nordisk, GSK, Pharma Field Synergy, Baxter Malaysia, TSBEE, DKSH, LFAsia, Danone Dumex, Aspen Malaysia, TIME dotCom Berhad (TIME), HB Labs, and more.

Shane is a certified trainer in SPIN selling techniques and a registered trainer with Human Resource Development Corporation (HRDcorp). She specializes in selling skills, sales coaching, persuasion skills, presentation skills, training, and team building. She holds a Bachelor of Business Administration from University Utara Malaysia and a Diploma in Training & Assessment Systems from Australia.

Currently, she leads a team of specialized trainers and partners to meet her clients' learning and development needs. Here’s how they serve their clients:

"Every client is unique to us, and we never use a 'cut-and-paste' approach to enhance sales ability. We focus on your specific needs and challenges to help you achieve your organizational goals. We see ourselves as your partner—an extension of your business. Companies choose our services because they seek a business partner, not just a training vendor."

"We understand that the successful execution of business strategies can only be achieved through the combination of the right human capital, technology, and integrity. And our role is to work with you to empower your sales reps by developing the right mindset and skills to effectively execute these strategies."

"If, during our discussion, we discover that we don’t have the right solutions to help you, we will gladly recommend someone who might. We welcome the opportunity to talk with you, earn your trust, and ultimately serve your business needs."

TRAINETasia is a sales training and performance improvement company dedicated to helping organizations to improve sales results.